September 14, 2023

What Is the Difference Between Sonic and Audio Branding

Sonic Branding represents the fresh auditory identity of your brand. It is a subset of audio branding through which musical elements integrate with the brand’s identity and make a lasting impression on the minds of target audiences. Let’s discover the scope, application, and benefits of sonic branding for your company or brand identity and how we are doing it right at BKP Group Dubai.

The Audio Branding

Audio Branding is a common term associated with product marketing in the industry. Companies produce jingles, music, sound effects, and even songs for their products and services for their ad campaigns. Numerous brands are recognized for their distinctive voices, musical representations, and various forms of musical compositions, all of which are integral to their identity. It creates a memorable auditory experience for the audiences through consistency and creatively reaching various touchpoints.

What is Sonic Branding?

Sonic branding refers to an innovative approach developed by marketers and branding experts through associating a single sound or a small message in tune with the brands. You may call it the sound logo for your brand. Just like the visual logo, it is created to add an exclusive sonic identity to the soundscape that is a signature brand recall.

The Difference Between Audio Branding and Sonic Branding

Audio branding is the basic approach to integrating sounds with the brand’s identity. It might be a song, a jingle, or even a podcast. Sonic branding is the sound effect that makes a lasting impression on your consumers. It is literally a matter of seconds!

Sonic brands create a connection between the audiences and the brand through certain sonic signatures that evoke a feeling of strong association in them. These sounds also set the tone for the audio branding activities for the companies.

Elements of Sonic Branding

The objective of establishing a sonic impact across consumer touchpoints is to foster customer loyalty. Yes, it is a typical marketing approach, but a correct and instant one. Let’s check out what elements of sonic branding are making it effective and desirable for brands across the world.

Memorability and Recognition

Sonic signatures are the trademarks of the company that instantly develop brand recognition. A brand can incorporate them repeatedly in any of the audio mediums, ad campaigns, or TV commercials without seeming odd. The repetitive ability of well-crafted sonic branding makes it memorable among the masses.

Emotional Connection

Music is the food to the soul; it has the power to evoke emotions, hence used for developing a deeper connection for the brand. A beautifully crafted sonic sound can be highly effective in developing emotions of excitement, nostalgia, and many emotions targeted by the brand.

Consistency Across Platforms

As said earlier, the consistency of sonic branding is key to making it memorable. Having a consistent audio identity can help create a unified brand experience.

Multisensory Branding

The visual content is the core of a marketing campaign; adding an audio dimension to the brand can enhance its effectiveness and engagement.

Cultural Impact

Sonic branding can transcend language barriers and cultural differences, making it a powerful tool for global brands to develop a consistent identity regardless of the region.

Creativity and Exclusivity

In this crowded marketplace, sonic branding makes your brand distinct from all of your competitors. can set you apart from your competitors.

Why Brands Love Sonic Branding?

Companies utilize sonic branding to shape the personality of their brand. Some of the best examples of sonic branding are as follows: The Intel chime, the Nokia tune, and the Nike swoosh.

Why Brands Love BKP Group for Sonic Branding?

Companies specializing in sonic branding engage in extensive work within the realm of sound design for brands. Through an analysis of their clients’ missions, demographics, and target markets, these firms craft unique musical identities. Sound logos and soundscapes are just a couple of the ways in which BKP Group has helped different companies establish their own distinct and memorable aural identities.

At BKP Studios, we work with our clients to create a distinctive brand identity by learning about their business, listening to their requirements and aspirations, and implementing those insights into our work.

BKP Group has the right tools to make a sonic branding strategy and put it into action across all marketing channels, such as the website, social media, advertising, and radio ads.

Last but not least, after making the sonic signature, we don’t leave you alone. Our experts can help you figure out how well a strategy is working. We measure our KPIs by keeping track of brand awareness, analytics, and how sonic branding affects how customers act.

Bkp’s Process for Developing a Sonic Brand

At BKP Group in Dubai, we have all the right resources to make your sonic branding a hassle-free and effective process. Thanks to our multi-talented team of competent professionals and a well-designed sonic branding creation process. Let’s go through the exclusive range of services we offer:

Sonic Identity Development

  • We conduct thorough brand research to gain insights into your brand message, personality, brand story, and target market.
  • Outlining your branding goals and objectives.
  • Developing and testing a variety of sonic branding examples

Sonic Branding Strategy

  • Analysing the needs and preferences of your target audience
  • Identifying the appealing sonic elements
  • Creating a sonic branding strategy that is consistent with your overall marketing objectives

Sonic Branding Execution

  • Executing sonic logos, soundscapes, and other sonic elements for your website, social media, and advertising
  • Including sonic identity in the customer journey
  • Measuring the impact of your sonic branding


Ready to Dive into your Sonic Branding Journey?

Sonic Branding is the new approach to brand building. It is a valuable tool for your marketing and branding essentials that instantly remind the customer all about your product or service. No wonder most brands all over the world are opting for sonic branding.

Here are some popular sonic branding examples that slowly made their way into our brains without our noticing:

Jingles: McDonald’s “I’m Lovin’ It” jingle and Intel’s “Hello, World” jingle are two well-known examples.

Soundmarks: These are short, distinct sounds associated with a brand. The NBC chimes and the Windows startup sound are two well-known examples.

Soundscapes: A brand’s overall sound environment, such as music and sounds used in a retail store in a YouTube background music or on a website.

Pro Tips on Developing a Sonic Brand for Your Company

Consider the following factors when talking to a sonic branding agency to create a splendid sound identity for your brand:

  • Brand Values: What do you want to be your brand’s messaging? What emotions do you want your customers to feel?
  • Target Audiences: Who is your target audience? What sounds will they pick up quickly?
  • Your Competition: What are your rivals doing? How can you set your brand apart from theirs?

Once you have considered these questions and get the clarity of perspective, the next step is to build your sonic brand identity. You must keep in mind the following factors:

  • Maintain simplicity: Your sonic branding should be easy to recognize and recall.
  • Be consistent: Apply your sonic branding to all of your marketing and promotional activities, as well as all customer touchpoints.
  • Use your imagination: Think big and be willing to try new things.

Connect with the Audience

Sonic branding is a potent tool for establishing a distinctive and enduring brand identity. You can create a sonic branding strategy that will make your brand stand out from the competition by paying attention to these points.

  • The right sound can cause an emotional response. For instance, while a driving and energizing soundscape can evoke feelings of excitement and urgency, a warm and welcoming soundscape can evoke feelings of comfort and relaxation.
  • Your brand values and personality should be consistent with your sonic branding. An elegant and sophisticated sound, for instance, might be used by a luxury brand, while a playful brand might use a fun and upbeat sound.
  • When it comes to your sonic branding, don’t be afraid to think outside the box. There are no rules in the world of sound. Use your imagination and try different things until you find something that suits your brand.

BKP, a world-renowned company, offers remarkable services for the sonic branding of your company, plus expert assistance to help you achieve your audio branding and goals.

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Q 1: What is meant by sonic branding?

The use of sound to establish a distinctive and memorable brand identity is known as sonic branding.

Q 2: What is an example of sonic branding?

The “I’m Lovin’ It” jingle from McDonald’s is a great illustration of a powerful sonic brand.

Q 3. Why is sonic branding important?

Sonic branding can help brands establish a distinctive and memorable sonic identity, raise brand awareness, and establish an emotional connection with consumers; sonic branding is crucial.

Q 4: What is included in sonic branding?

The use of a sonic logo, soundscapes, or other relevant sonic components that reflect the brand’s values and personality is included in sonic branding.

BKP Group | Dubai

Business Central Towers
Tower B, 802
Dubai Media City, UAE

Phone: +971 4 334 9668

BKP Group | Dubai

Building No. BS8
Al Qudra Rd
Dubai Studio City, UAE

Phone: +971 4 334 9668

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Office No. 43 & 44
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Riyadh, KSA

Phone: +966 11 293 2077

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